Marketing & the SR® Life Coach/Counselor Support System
Choosing a Specialty
What you have learned by the time you have reached this point is you will be able to specialize in virtually any area of human behavior because the process of SR® is based on how a behavior comes about from the core of the subconscious. Choosing a specialty will allow you to network with physicians, psychologists and psychiatrists who specialize in the same field.
- Major Depressive Disorder
- Eating Disorders
- Fitness & Weight Loss
- SAT Preparation
- ADD
- ADHD
- PTSD
- Suicide Prevention
- Bipolar Disorder
- Anxiety Disorders
- Panic Disorder
- Social Phobia
- Financial Sector
- Corporate Training
- Military
- Education - IQ
- Emotional Intelligence - EQ
- Spiritual Intelligence - SQ
- All Objectives & Behaviors
Top 7 Ways to Market Your SR® Practice
1) Let people know why you are the best
- SR® is the only evidence-based program process in coaching and mental health and the only proven process for Depression. Depression is the primary symptom for, PTSD, ADD, Eating Disorders, Obesity, OCD, and virtually all behavior disorders.
- SR® begins by answering the single most fundamental question for taking control of your life and that is…What Determines human behavior? If you cannot answer this question you do not know how it works and if you do not know how it works you cannot fix it. If one does not have a clear definitive answer to the question (What determines human behavior?) one is simply guessing. How can one move forward if one does not definitively know what is moving one forward.
- SR® guides you through the process of how a behavior works. You will learn how to recognize access and change any behavior that simply does not work.
- SR® offers the only program process with the infrastructure for study every time the program is used. This makes the CSRC the very best because if you are asked to prove what you claim you can produce you have the training and infrastructure to do so.
2) Do a 10 minute pitch or a one hour lecture free of charge for your clients and anyone they would like to invite.
3) Do a 2 or 4 hour public service event live or online.
4) Set up a study with a psychologist, psychiatrist or physician in regard to what they consider the biggest issue with their patients.
5) Ask everyone that you work with for a referral.
6) Offer 10 percent of what you charge as a referral fee.
7) Join International Coach Federation (ICF) and affiliates that you feel may be beneficial to your company.
Their web address is - http://www.coachfederation.org. You can search for a local affiliate on this site.
Online Marketing of Your SR® Practice
SR® Life Coach Profile Optimization
User Name – Your user name will be what shows up on the SR® site link and all of your SR® blogs. Your user name can only be issued by you once.
Create Content – Entering your bio, writing blogs and creating a date for an Online or Live Certification when you become a Master SR® Coach/Counselor will all be done from here. You simply Login to your account and click on Create Content in the left column.
Bio – To enter your bio Login to your account, click on Create Content in the left column and then click on Profile. You will have a full set of word processing tools to create your bio including a Paste from Word button which will clean up text of extraneous code.
Head Shot - The specification for your head shot is 85 pixels by 85 pixels at 72dpi. Most photo editors have a “Save for the Web” option. There are several free Photoshop alternatives.
Any time you upload a new head shot make sure you pay attention to your naming convention of your .jpg so that you can be found online. Sample – Life-Coach-FirstName-LastName.jpg
Blogs – Blogs on the SR® site are a great way to optimize your profile, communicate with your clients and keep everyone informed of your successes as a CSRC or MSRC. Your blog will go on our home page. Active SR® bloggers also become featured on the community page. There are FaceBook and Twitter buttons so anyone can upload your article to their social networking accounts.
Anchor Text - Anytime you have the opportunity to put your link somewhere you want to use anchor text.
You can use anchor text on our site in your Bio and your blogs. You do not have to write the anchor text code. All you have to do is highlight the word you wish to make a link out of and click on the anchor tool in your bio or blog and enter the link.
Video – The best way for new clients to get to know you are videos. Let us know if there is a video from YouTube you would like to have as part of your profile. (Professional video only)
Map – Filling out your address from the Edit tab of your account creates a Google Map in your Profile. Address is important so you do not get stacked on top of someone else in the same city.
SR® Studies – Uploading your Master or Case Studies Creates a Tab in your profile with a PDF of the study. This is a fundamental part of SR® and allows potential clients to evaluate your work like no one else in coaching, counseling or mental. If a client is willing to sign off on their results this makes it even more powerful.
FaceBook - Twitter - YouTube – Enter the links to your social networking sites from your Profile page and buttons will appear on your profile that takes people to your profile on these sites.
Email – Your email is hidden from spam bots when it is entered in your profile and a button is provided to potential clients who wish to communicate with you. We recommend you do not put your email in your bio.
Web Site – If you have a web site, entering the address in your profile will make it available to clients. It is placed right below your head shot in your profile.
Staying up to Date – Anytime there is an update to any of your tools you will find them in your account under the Web File Manager link in the left column.
Superpages.com YellowBook.com & YellowPages.com
Verizon Superpages.com use to be the king of the on line yellow pages hill but no longer. YellowBook.com and YellowPages.com now lead the pack. They all have a free sign up for your business. You do get asked for a credit card for ID purposes. Beware of their pay per click.
Google Ad Words - This is a direct link to Ad Words
Recommendations – We recommend...
Google Keyword Selector Tool - Use this tool to discover your primary Key Words
Wordtracker - Wordtracker.com will indicate daily hits on a Key Word
One Way Links & Link Exchange - Link exchange does not carry the weight that it use to. The objective is to get one way links and you do this via Press Releases. Article Distribution has fallen out of favor but if you do article distribution we can only recommend one. Google puts much more weight on back links then Yahoo or MSN.
Press Release
Online Press Release - There are three online press release companies we recommend. The prices range from six dollars to three hundred eighty doll
The Wires – If you are working with a publicists they may recommend a wire. These are expensive and we notice wider distribution with PRWeb.com. There are only 5 main wires and they are...
Social Networking
FaceBook.com – FaceBook.com is now the largest Social Networking site. FaceBook and Twitter have established a position that requires you take part. You must have a presence on FaceBook and have a means of posting to it from your site. Profile is a personal reference at FaceBook and a Page is in reference to your business which is designated specifically for your company.
Kelly Burris FaceBook Profile
SR® Institute Company Page
Twitter.com - FaceBook and Twitter are used by CNN and others for live interactivity. You can link your FaceBook Profile to Twitter so you do not have to post things twice. You can also call yourself an SR® Life Coach or SR® Counselor in Twitter or FaceBook by simply adding a number at the end. Example: SR® Life Coach or Counselor 1.
LinkedIn.com – LinkedIn.com is geared more toward professionals. Seventy five percent of its demographic is over the age of 29.
Lynda.com – The best way to take the learning curve down on any web subject is Lynda.com. they have videos on virtually all internet subjects and software.
Video
YouTube is the obvious one here but there is another one you must sign up with. This site will distribute your video to many other sites. This is important because it is all about getting as many one way links as you can.
Online Counseling & Coaching
GoToMeeting and GoToWebinar are our choice because of their flat rate with unlimited use. You can also cancel and restart at any time. You can have up to 15 people with GoToMeeting and up to one thousand people with GoToWebinar but only 96 will be able to talk back.
Getting Work Done
Elance.com has worked the best for us but there are many others who will work well depending on what type of work you need done.
Securing an Appointment & Getting Paid
- PayPal
- FatFreeCart – Code Generator for Google & Paypal
- Google Checkout